Jimmy Choo, the first fragrance introduced at Maggy's Aruba.
Imagine femininity, luxury, and style...bottled. Introducing Jimmy Choo, the fragrance. Launching early 2011, this debut is an essential extension of the Jimmy Choo lifestyle and an integral element in fully accessorizing the Jimmy Choo woman. With its green top note, heart note of tiger orchid, and base note of toffee and sensual Indonesian patchouli, this is a scent comprising equal measures of female empowerment and elegance, one that evokes glamour, confidence, desire and refined sexuality, all encased in a precious faceted bottle inspired by the opulence of Murano glass. In short, this is a fragrance for women with a sense of fashion and a taste for luxury.
THE INSPIRATION
Tamara Mellon, OBE, Founder & Chief Creative Officer of Jimmy Choo oversees the creative vision of the Jimmy Choo brand. From the time she founded the company nearly 15 years ago as the ultimate shoe brand, her dream has always been to fully accessorize and capture the hearts of women around the world, by building a complete luxury lifestyle accessory house.
Tamara has been instrumental in defining the style and taste of modern women today. She was a pioneer in Hollywood, spearheading the first accessory brand to offer Oscar nominees and presenters customised shoes for their red carpet appearances. The Jimmy Choo brand is now synonymous with Oscar winners and the Hollywood's A-list. It has been immortalized on the cinema screen, in films including Sex and the City and The Devil Wears Prada.
As the Ambassador for the brand, Tamara's world of international travel, stylish living and glamorous leisure creates a seductive realm that women want to belong to. And now, for the urban, fashionable, self-assured fans of Jimmy Choo that realm extends to include perfume, enveloping a woman with the sensuality and essence of the brand. Ephemeral, evanescent and empowering, the fragrance reveals the true personality behind the wearer and captures a piece of the Jimmy Choo dream.
"Fragrance has always been part of my vision for Jimmy Choo. To fully extend the Jimmy Choo lifestyle, enveloping a woman with the sensuality and essence of the brand. I have always loved wearing perfume; it is part of my identity. Now to create a signature fragrance for Jimmy Choo expressing an aura of strength and beauty is my ultimate dream." Tamara Mellon, OBE, Founder & Chief Creative Officer, Jimmy Choo.
THE FRAGRANCE
Jimmy Choo Eau de Parfum expresses an aura of strength and beauty. Glamorous in attitude, confident, intelligent and with a sense of fashion and fun, the fragrance is a modern Fruity Chypre with warm, rich, woody depths. It's a fragrance inspired by modern women - strong, empowered, beautiful, seductive and alluring with a hidden and mysterious sense of confident sexuality.
With luminous green top notes providing an initial burst of refreshing brightness, bringing a sensation of glittering radiance.At the heart, an aura of rich and exotic Tiger Orchid lends a creamy seductiveness as the fragrance evolves.Lingering sensual base notes of sweet toffee meld with Indonesian Patchouli to leave a subtle, sensual memory on the skin.
THE BOTTLE AND PACKAGING
Symbolic of the luxury of Jimmy Choo and influenced by Tamara's personal taste for antique and modern objects, the exquisite amber bottle encasing the Eau de Parfum is inspired by jewel-coloured Venetian Murano glass which itself is evocative of the many jewel encrusted Jimmy Choo stilettos to walk the most celebrated red carpets. The faceted, cocoon shape is voluptuously feminine, embracing the sensual liquid inside. "It was very important for me to create a beautiful and precious bottle which is an object of desire that women will want to keep forever," says Tamara. "I love the way the light and subtlety of colour is reflected through the facets of the glass." Recognizing the importance of marrying tradition with contemporary design, the orb-shaped bottle is capped with a silver-edged black cube, striking a note of graphic modernity.
There's nothing sexier and exotic than snakeskin, a luxe material that has become synonymous with Jimmy Choo shoes and accessories as a deluxe expression of the brand. Inspired by a python skin shoe in the current collection, snakeskin now lends itself to decorating the outer box that envelops the fragrance flacon. Realized in the house's vintage rose tone, the box, with its chic brand monogram, alludes to the ultimate desirability of the fragrance inside.
THE ADVERTISING CAMPAIGN
Who better to express the Jimmy Choo woman than Tamara herself? She embodies the style, confidence and dynamism of the Jimmy Choo woman. As a mother, style icon and businesswoman, her world evokes the essence of the Jimmy Choo brand with its focus on luxury and style. The advertising image epitomizes modern glamour and sensuality, captured in New York by leading fashion photographic partnership Inez van Lamsweerde and Vinoodh Matadin. "Inez and Vinoodh are such creative geniuses that have really encapsulated the beauty and excitement of the first Jimmy Choo fragrance, bringing the spirit to life in a timeless and sophisticated image." Tamara Mellon, OBE, Founder & Chief Creative Officer, Jimmy Choo.
The pure feminine sensuality of the advertising imagery sees Tamara in a voluptuous snake print wrap dress, slipping from her shoulders holding the Eau de Parfum bottle. The setting - an elegant dark wood-paneled room - explores the Jimmy Choo context of modern luxury, expressing a refined world of quiet opulence accented with glittering jewel-like objects.
