The Board of Directors of the
Aruba Hotel and Tourism Association has accepted the resignation of Jorge Pesquera, President and CEO effective November 1, 2007. Chairman of the Board Ewald Biemans said: “We are very sorry to see Jorge leave Aruba as he approaches his fourth year of dedicated service, but realize that he has a great opportunity in Florida that would be very hard to pass up.” Pesquera has accepted the position of President and CEO of the Palm Beach County Convention and Visitors Bureau overseeing all tourism marketing for Florida’s largest county with 16,000 hotel rooms, a new convention center and some of the most upscale resorts in the country.
“I am leaving with very mixed feelings” said Pesquera, “Aruba is a great destination and I have been honored by the opportunity given to me by the board and the membership. It has been a great ride and a learning experience, but opportunities such as Palm Beach only come around once in a lifetime. I take comfort in the conviction that
AHATA and our group marketing division of Meet Aruba are much more solid organizations today than they were four years ago. We have assembled a terrific team of professionals who truly care about our association and about Aruba and parting with them has made this decision so much more difficult. I am also thrilled to pass the baton to a highly seasoned tourism executive and first class guy.”
Ewald Biemans was pleased to announce the appointment of Rob Smith, currently GM of the
Westin Aruba Resort to the CEO position effective October 1: “we are fortunate that Rob was willing and available to take on this most critical position and ensure continuity in the expanding role
AHATA has undertaken as it pertains to destination marketing, advocacy and member support services. He has repeatedly shown his leadership qualities in programs and initiatives such as the Hospitality and Security Foundation and, most recently, the Marketing Committee. He has an intimate understanding of Aruba’s key markets and channels of distribution and has acquired extensive experience in the meetings and conventions arena. I am sure this will be a smooth and productive transition”.
Rob Smith is currently employed by Starwood Hotels & Resorts as General Manager of the
Westin Aruba. He has been serving this resort since April 1998, and held the role of Vice President of the previous ownership group, Aruba Hotel Enterprises, and General Manager of the then Wyndham prior to the sale of the hotel. During his ten years in Aruba he has served the association in multiple capacities including:
- Board member of The Caribbean Hotel Association (2000 to present)
- Chairman of the
AHATA Nominations Committee (2001 to present)
- Chairman of the CEO Search Committee (2003)
- Member of the Aruba Strategic Communications Task Force
- Chairman of the Aruba Hospitality and Security Foundation (02 to 06)
- Treasurer of the AH & SF (2006 to present)
-
AHATA Board of Director (2006 to present)
- Chairman of the Marketing Committee (2007)
Rob was recognized as the Hotelier of the Year for
AHATA in 2005 and was nominated for the same award on a regional basis with the Caribbean Hotel Association. He has served at a General Manager level for the past 14 years, is married and has two daughters and one son. Smith said: “I am thrilled to take on this key position in an association that I truly believe has been critical to Aruba’s success. The fine team at the former Wyndham - now
Westin - has been my family for an entire decade and I will miss their camaraderie most of all. However, I am confident that at
AHATA we will be able to create or influence destination wide initiatives aimed at improving business levels across the board. Aruba is my home and my family has deep roots in this island. In many respects I have been unconsciously preparing for this position for a long time and I am looking forward to carrying on the fine tradition that has been established with Rory, Horace and Jorge most recently”.
Established in 1965,
AHATA is one of the oldest and most respected tourism entities in the Caribbean representing 22 hotels and 100 allied members. It invests over 80% of its $5.3 million budget in destination marketing in collaboration with the Aruba Tourism Authority.
Pictured here Jorge Pesquera and the Smith family.
