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Aruba On Us,

  • Published on: Jan 23, 2003
  • By: rona coster
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Aruba On Us, an innovation direct mail campaign just hit more than 300.000 homes in the USA, mailed to people who travel, yet had never yet been to Aruba before. The campaign was designed and paid for by the Aruba Tourism Authority, ATA, and the Aruba Hotel & Tourism Authority, AHATA. It was executed by the Martin Consulting Group. The envelope mailed to affluent demographics contains a newsletter "The Aruba Times," and a personal letter from Myrna Jansen inviting travelers to come. For making reservations, they get a Mastercard Maestro prepaid debit card of $100. The program is projected to become a great sales success and it will generate new business for the island. All newsletter materials, articles and pictures, were printed with permission from Island Temptations Magazine. Among articles, Canvassing the Body & Soul of the Caribbean about artist Vanessa Paulina, Kite Surfing, and Carnival Gets Patriotic, about the Champagne Carnival group. The attractive newsletter presents the island as a destination packed with culture and activities. Mailed in the dead of winter it will hopefully entice a great number visitors to call their travel agent and grab a swim suit.     

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