courtesy of: The Morning News
written by: Rosalie Klein
Improvements and the beautification of Oranjestad is taking a toll on several of the 133 vendors populating the storefronts on the Caya Betico Croes, popularly referred to as “Mainstreet” and the key word in the name of the town’s merchant association, MAMBO. In times past, before the proliferation of shopping malls on the island, it was THE place to stroll and shop, and it is the current administration’s plan to see it again become the center of fashion and commerce it once was.
Unfortunately, until that project is fully realized, the public perception that Caya Betico Croes and the shops that line it are inaccessible to pedestrians is making it very difficult for shop owners.
Diane Flemming of Maggy’s Emporium, who is Secretary for MAMBO, admits “It is a trying time for us all; we can only suggest that shopkeepers remain positive and optimistic, and creatively manage their inventory.” She also reminds the public that sidewalks that line the main street are perfectly accessible, and holiday shopping time is here, with many special events and sidewalk sales planned by the Oranjestad stores. “All the traditionally favorite stores of Oranjestad, La Linda and Bon Bini Bazaar can easily be reached.”
“Active MAMBO members are excited and very supportive of the plan for the beautification of Caya Betico Croes,” reports Diane, “as these are only a very small fraction of all the stores, we cannot speak for everyone on the street.” MAMBO does encourage all to visit the display in the former Interbank building, which clearly outlines the final plan for Oranjestad and other areas, with tasteful artists’ renderings allowing residents and business people to visualize the improvements.
It was also explained that the government plan includes a formalized public/private partnership in maintaining the area with an agency called the Business Improvement Department, or BID. This will allow for professionals in infrastructure maintenance, marketing and event planning to administrate Oranjestad’s principal shopping district.
“Since parking was never allowed on Caya Betico Croes, the work really has negligible effect on this issue,” opined Diane, though she concedes it could stand improving. “Many are not aware that the parking lots from Aruba Bank and CMB Bank are open and free to the public on weekends and after 4:30, when the banks are not doing business. So there is more convenient parking available than most realize or fully take advantage of.”
Oranjestad’s main street has always been a treasured gathering place and center for commerce for islanders, particularly at holiday time. Soon, festive events will be taking place every Saturday, and MAMBO reminds the community to support their long-standing members of the community doing business there though these difficult times, as well enjoying excellent bargains and a diversity of choices for their holiday shopping.
